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Passion, Innovation, Creativity & Practicality... PER4MANCEGEAR.COM

San Diego, September 25, 2013 -- C3R International, LLC today announces the official opening of its new on-line retail brand and corresponding web site, PER4MANCEGEAR.COM™.

PER4MANCEGEAR.COM™ specializes in finding products that someone, somewhere has "evolutionized" through advancements in design, materials and/or manufacturing processes to create a new level of practicality and performance.  PER4MANCEGEAR.COM's launch brand is DexShell®, a high per4mance line of waterproof and breathable socks, gloves and hats specifically designed to provide dry warmth and comfort to outdoor enthusiasts and professionals.

"When I first discovered DexShell®, I was highly impressed with the products as well as the people behind the brand," this according to Christopher Dalton, Director of Sales.  "James and Mike, founders of DexShell®  have invested significant time, money and energy into development of the line and 'evolutionizing' this category of waterproof and breathable apparel," added Dalton.

"We tested DexShell®  products for over 6 months; biking, running, sailing and working while wearing DexShell®  socks, gloves and hats," added Catherine Collins, Director of Marketing.  "All of the products and the company behind them excelled in every way."

In addition to DexShell®, PER4MANCEGEAR.COM has added the NikWax® line of high per4mance cleaning, waterpoofing and conditioning products for outdoor gear to its product offering.

"We are happy to be associated with NikWax® and their high per4mance products.  They are perfectly synergistic with DexShell® and bring a new level to our brand and product offering," added Dalton.

In addition to retailing through, C3R International, LLC has established a wholesale program for the DexShell® line of products.  Contact us at for more information.

About C3R International, LLC

At San Diego, California based C3R International, LLC, we love design, technology and innovation.  We hike, bike, sail, trek and work in the real, analog world and are continuously amazed with the creativity and innovation that exists in the simplest of places.  Through living this per4mance life of ours, we have come to realize the positive difference that synergy of innovation and devotion brings to the functionality of even the simplest of things.  It is our passion and business model to search the world for unique, high per4mance gear to share with our tribe through our on-line store,

Press Contact:  Christopher Dalton |

Product image files available upon request

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